Scrub Daddy Net Worth: From a Regular Brand to a Sensation

Scrub Daddy Net Worth: From a Regular Brand to a Sensation

If you follow Shark Tank, chances are that you know about the product Scrub Daddy. The infamous appearance associated with a smiley sponge soon escalated to become a massive success. So much so, that today we are keen to know what is Scrub Daddy net worth after 10 years since their television stint.

Well, you are in for a surprise, as Scrub Daddy net worth is estimated to be around $300 million right now. A company which began with just a simple kitchen scrubber has turned into a multimillion-dollar empire today.

Who knew that a smiley sponge will create a revolution one day? The staggering net worth of Scrub Daddy is a testament to the power of innovation and its enduring impact on the masses.

With its unique design and impressive marketing, Scrub Daddy’s story is no less than an inspiration. It also reflects how standing out with an every-day product is a possibility.

Scrub Daddy

It is remarkable to see how Scrub Daddy, which began as a humble start-up, has grown into a $300 million global brand. However, the journey from a modest invention to a multimillion dollar business is an interesting one.

Back in 2012, Scrub Daddy, the creative cleaning product brand introduced the world to its trademark smiley-faced scrubbing sponge. Aaron Krause, the founder of Scrub Daddy, started the company with a passion for reinventing cleaning products.

The story began when Aaron Krause with his entrepreneurial spirit created an innovative substance called Flex Texture. This revolutionary substance had the ability to change its texture according to the temperature of water.

Aaron Krause developed the concept for Scrub Daddy while working in the car cleaning industry. After harming a car’s exterior while cleaning it, he realized that there’s a need for a better cleaning product. So, he invented polishing and buffing pads. He realized that typical sponges and scrubbers were ineffective, so he began experimenting with other materials and designs. He eventually devised the concept of a smiling face sponge that could be utilized for a range of cleaning activities.

His concept soon grabbed the attention of Shark Tank producers, and he was given the opportunity to showcase his entrepreneurial skills. So, Aaron made an appearance on the fourth season of Shark Tank and managed to grab a deal from none other than Lori Greiner.

Impressed by his product and its ability to grow in the market, Lori ended up investing $200,000 for 20% equity in the company.

Scrub Daddy Shark Tank evolution

Soon after the Shark Tank episode aired, Scrub Daddy drew a lot of attention from customers all around the world. And that’s not all. It ended up selling 42,000 sponges in less than 7 minutes on QVC.

Unbelievable isn’t it? But this was just the tip of the iceberg.

Over the years, it built a strong workforce of over 273 individuals, with its 160 items offered in 257,000 retail outlets.

It also became the top-earning firm on Shark Tank, with $670 million in retail sales since its inception.

The company’s product line has grown to include scouring pads, dual-sided sponges, sink organizers, soap dispensers, and home erasers.

It has also collaborated with some of the major retailers such as QVC, Bed Bath & Beyond, and Walmart.

Within a few years, the smiley-face scrubber became a common household brand making a revenue of $100 million in 2017. The company also expanded its horizons by introducing other variants of the brand like Scrub Mommy and Scrub Daisy.

It went on to become the most successful investment on Shark Tank after Ring (Doorbot). Judge Daymond also admitted that it was one of his biggest regrets for not seeing the potential of the brand.

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After Lori took over the marketing through QVC, Scrub Daddy is now marketed by some of the biggest retailers. Amazon, Walmart, Bed Bath & Beyond, Home Depot, and Target are some of the major sellers of the product. It currently has a net worth of $300 million and is sold over 100 counties.

Scrub Daddy Net worth

Scrub Daddy has witnessed an insane journey of success since its appearance on Shark Tank.

It’s been nothing short of a cleaning phenomenon since Aaron Krause, the founder of Scrub Daddy, brought that quirky scrubbing sponge to life.

Today, you might know Scrub Daddy for its cute little smiley-face scrubber which has become a common household item. But have you ever wondered how profitable this revolutionary cleaning product company is?

If reports are to be believed then Scrub Daddy net worth is estimated to be about $300 million as of 2023.

According to a report made by Forbes, Aaron Krause’s company has been making a consistent growth over the years.

The net worth of Scrub Daddy has skyrocketed since its debut on Shark Tank. Scrub Daddy’s net worth exceeded $100 million by the beginning of 2017, the highest for any venture presented on Shark Tank.

It also produced $670 million in retail sales since its debut. It is estimated that the company made more than $30 million in sales the year after the episode aired.

Scrub Daddy now has an annual revenue of $80 million and a net worth of $300 million.

While it may be difficult to comprehend Scrub Daddy net worth, however, no one can deny that it created a revolution in the business sector.

The Scrub Daddy worth is a testament to creativity, perseverance, and a lot of happy cleaning!

Scrub Daddy worth for the past 5 years

Scrub Daddy Net Worth 2023$300 million
Scrub Daddy Net Worth 2022$260 million
Scrub Daddy Net Worth 2021$220 million
Scrub Daddy Net Worth 2020$290 million
Scrub Daddy Net Worth 2019$250 million
Scrub Daddy Net Worth 2018$190 million



Net Worth of Scrub Daddy$300 million
Sales Revenue$80 million
Profits$19 million
Lifetime Sales$1 billion
InvestorLori Greiner
Initial Investment$200,000
Lori Greiner’s share value$60 million
Aaron Krause Scrub Daddy Net Worth$80 million


Scrub Daddy owner net worth

After reading about Scrub Daddy’s huge success, you may be asking how much is the net worth of Scrub Daddy owner.

Well, meet Aaron Krause, the mastermind behind the smiley-faced scrubber who introduced Scrub Daddy to the world.

When it comes to Scrub Daddy owner net worth, it won’t be a lie to say that Aaron Krause has made a fortune for himself. Reports claim that Aaron Krause has a net worth of over $100 million.

Aaron is a successful entrepreneur and inventor with more than 20 years of experience in patenting and developing cutting-edge products. His source of income is mainly through his business and inventions.

Aaron formerly ran a global buffing pad and car cleaning company that he founded shortly after completing his graduation.

Aaron set out on a quest to create a more pleasurable way of cleaning, building on his decade long experience in manufacturing urethane foam buffing pads. He eventually added a smiley shape to the scrubbers, paving the way for another creation.

He initiated a grassroots marketing campaign for the product, which culminated in a piece published in the Philadelphia Inquirer.

The financial success can clearly be traced to his development of the Scrub Daddy sponge, which has become a household name and produced millions of dollars in income.

Although Aaron created the product, he was able to compound his fortune with the help of Lori Greiner. Lori is the investor from Shark Tank who saw a potential in his creation.

Aaron Krause’s net worth has consistently expanded throughout the years, indicating his entrepreneurial success.

As of 2023, his net worth stands at over $100 million. The continuous popularity of Scrub Daddy has contributed to Krause’s enormous success.

A Glance at Scrub Daddy CEO

Scrub Daddy CEO Net Worth$100 million
BornSeptember 12, 1969
OccupationEntrepreneur, CEO of Scrub Daddy
Sources of IncomeScrub Daddy, other investments and ventures
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How Scrub Daddy worth grew over years?

Scrub Daddy is well-known for its unique cleaning products, including its distinctive sponge, which changes texture depending on water temperature.

Since its appearance on Shark Tank, the company enjoyed substantial development and success. However, there are various factors responsible for contributing towards its success.

The quality and inventiveness of Scrub Daddy’s goods is one of the key aspects leading to its success.

The Scrub Daddy sponge, in particular, has acquired international notoriety for its unusual texture-changing qualities and ability to clean a variety of surfaces efficiently.

Scrub Daddy’s emphasis on quality is also reflective in its other items, which include scouring pads, scrubbers, and cleaning accessories.

These items are intended to make cleaning duties easier and more effective. Its commitment regarding client satisfaction has brought about a large number of devoted customers, which has contributed to its success.

The success of Scrub Daddy can also be credited to its outstanding marketing and promotion techniques.

To advertise its products, the corporation has used a variety of venues, including television ads, social media, and influencer collaborations.

In addition to its trademark smiley-faced scrubber, Scrub Daddy has also produced a variety of cleaning products.

These include, scouring pads, erasers, soap dispensers, sink organizers, cream cleaners, and dual-sided sponges intended for intense cleaning operations.

The expansion of its products has enabled the company to reach more clients and improve revenue.

It also indicates their dedication to constantly enhancing their product offerings and satisfying their consumers’ changing demands.

Scrub Daddy has made a significant mark in the business world by achieving new heights. It has won the award for “Product of the Year” in the category of cleaning tools.

Its story has also been documented in famous magazines such as Forbes and the New York Times.


As you may already know, Scrub Daddy has developed a number of new items in recent years. These include, Scrub Mommy, Scour Daddy, Scour Daddy Steel, Big Daddy, Eraser Daddy 10x, special edition items, and others.

It intends to extend its product range in the next years by offering more cleaning solutions. Their vision is aimed at making cleaning duties easier while also remaining efficient.

One area of emphasis for the firm is the development of more environmental friendly cleaning products. As customers are becoming more conscious, there is a growing need for ecologically friendly and sustainable cleaning solutions.

Hence, their products are constructed of foam and do not include micro plastics. In the coming years, Scrub Daddy intends to launch new items made of eco-friendly materials that are more ecologically conscientious.

Aiming Towards the Global Market

While the brand has already developed a strong foothold in the United States, there is room for expansion in overseas markets.

Scrub Daddy items are also marketed in other countries like the United Kingdom, Sweden, and Australia.

Scrub Daddy intends to broaden its reach by forming alliances with distributors and merchants in other nations. This will further enable the organization to reach out to new clients and expand its income sources.

Final Thoughts

In the world of business, the net worth of a company gives a glimpse of the company’s financial status and an individual’s achievement.

While the net worth of Scrub Daddy and its founder Aaron Krause continues to break records, the brand’s unquestionable effect on the cleaning product business is apparent.

Scrub Daddy’s journey from a revolutionary concept to a popular name is an inspiration to businesses all around the world.

Aaron Krause’s unwavering pursuit of invention and ability to convert a basic scrubber into a phenomenon demonstrates the possibility for success when imagination and dedication come together.


1. What is the net worth of Scrub Daddy?

According to recent reports, Scrub Daddy net worth is estimated to be around $300 million.

2. Who is the CEO of Scrub Daddy?

Scrub Daddy’s CEO is Aaron Krause, a wealthy businessman and investor.

3. Who is the owner of Scrub Daddy?

Scrub Daddy is currently owned by 3M, although Aaron Kraus continues to market his line of revolutionary sponges under his own brand.

4. How much did Lori Greiner make from Scrub Daddy?

Lori Greiner made about $60 million by investing in Scrub Daddy.

5. What is the appeal of Scrub Daddy?

Scrub Daddy has gained popularity for a variety of reasons. One of the primary reasons is its distinctive design, which includes a smiley face scrubber and its ability to alter texture dependent on water temperature. Its participation on Shark Tank also contributed to its growing popularity.

6. How does Scrub Daddy recycle?

Scrub Daddy recycles discarded Scrub Daddy sponges through its “Recycling Rewards” programme. Customers get a discount in future orders for every eligible recycling return they make.


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